Ranking on page one of Google used to be the finish line. Now, a growing share of searches end inside an AI overview — ChatGPT, Perplexity, Google AI Overviews — before a person ever clicks a blue link.
Generative Engine Optimization (GEO) is about structuring your content so these models cite your brand as the source, not a competitor.
That means clear, extractable answers near the top of a page, structured data, and consistent factual claims across your entire site.